Approach
It's important to mobilise, as well as inform, the public. We achieve this by:
- driving traffic to a website and other campaign 'points of presence'
- requesting personal details to allow an ongoing, tailor made dialogue
- enriching your database with relevant socio-demographic data
- escalating from visitor → follower → supporter → advocate → activist
- ensuring that campaign views are heard on TV, radio and the press
- providing supporters with tools to get heard on social media
- raising funds so that digital is an investment, not a cost.